XION, the walletless L1 network, on Feb 10, finally made public its partnership with Uber, the San-franciso based global ride-hailing company. XION revealed that Uber is set to use the collaboration for user acquisition on a global scale by using its EarnOS, a digital advertising and payments platform launched in its beta phase last year.
With this partnership, Uber has now become the latest global brand to utilize XION’S EarnOS for driving global user acquisition after leading brands in various sectors such as, Baskin Robbins, Sunglass Hur, the North Face integrated it during its beta launch last year. Ditching traditonal marketing strategies, Uber is now set to leverage XION’s EarnOS to acquire users in a performance-driven way.
Though in the recent quarters, Uber’s user base has demonstrated consistent growth, the rate of increase has experienced certain fluctuations. In Q1 2024, it reported 149 million Monthly Active Platform Consumers (MAPs) registering 15% YoY increase and for its most recent Q4 of 2024, it reported 171 million MAPCS with 14% YoY increase.
How will XION help Uber in user acquisition
After this partnership, the XION powered app, Earn OS, has been made live on mainnet with Uber. Uber will leverage XION’s chain abstraction technology that powers EarnOS to accelerate user acquisition, engagement, and rewards in the digital advertising space.
EarnOS will help Uber in several ways such as:
- It uses immersive augmented reality experiences to engage users globally by targeted advertising.
- It also enables advertisers to use global USDC micro payment to reach wider audiences.
- Without exposing any personal data, EarnOS will allow Uber to target high-intent users by allowing new riders to connect their accounts made with competitors – Lyft, Bolt, or Grab – to verify and access their ride history.
- Allowing long-term engagement with riders, EarnOS will allow users to connect their uber accounts for future reward-based campaigns – driving active user engagements.
- Without the need for Uber to access user’s bank accounts, it can instantly reward users anywhere in the world using XION’s advanced cryptographic infrastructure for cross-border payments.
Moreover, XION also comes up with no gas fees, and without the need for seed phrases, plugins all, or complex transaction signing – making it technical barrier free for users.
Uber utilizes XION for customer acquisition on a global scale
Today, connect any ride-sharing account to get paid pic.twitter.com/wFHEQUPAQf
— XION (@burnt_xion) February 10, 2025
Uber’s blockchain-powered marketing move
Uber is moving towards blockchain-powered user acquisition strategy in a bid to break free from the traditional marketing, that has proven to be costly and inefficient for the platform. With cost-per-acquisition skyrocketing, traditional marketing methods have become less engaging and effective with brands spending billions in marketing and sales. Furthermore, the stringent privacy regulations being implemented around the globe have strictly restricted the personalization privileges of digital ads.
With the potential of disrupting the $1 trillion digital advertising industry, this pioneering move by Uber in its sector can lead to similar brands adopting the Blockchain-powered user acquisition strategy in future.
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